The platform is rolling out a fresh option that enables them to cut down on the volume of AI-created content appearing in their timelines. This move comes as the platform disclosed that it presently contains over 1 billion content made with AI.
Pilot Phase and Launch
This change is being tested over the next few weeks before a global release. This advancement coincides with a surge in AI content, driven by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the fastest-growing channels on another major platform exclusively feature content made by AI. A considerable share of this material is classified as low-quality AI content, a phrase for inferior, mass-produced content that is often nonsensical or bizarre.
“We know from our community that numerous viewers appreciate content made with AI tools, from AI artwork to informative clips, and we want to provide users the ability to increase or decrease of that, depending on their own likes,” stated a platform representative.
AI on the Platform
The service announced that there are currently 1.3bn videos on its network identified as AI-generated. Collectively, more than 100 million videos are uploaded to the service each day, making AI content a minor portion of its total content library.
Customizing Your Feed
Users will be in a position to reduce or increase the level of AI content they see by opening the “manage topic” setting in the platform and picking the AI content topic. Other topics that are already be modified under the tool encompass current affairs, clothing, beauty, and choreography.
Platform Guidelines
The platform’s rules oblige users to tag “realistic” AI-made content, and it bans harmful AI impersonations of well-known individuals or crisis events. Any authentic-looking artificial content that is not labeled can be removed under its community policies.
In addition, the platform will henceforth apply an artificially created label to content made using its built-in AI features, or detected by an industry-wide initiative for spotting artificial media. This action is designed to deter users from seeking to circumvent the tagging system.
Responsible AI Funding
TikTok is furthermore launching a two million dollar educational fund for experts and groups to develop informative material about using AI responsibly. This project will support non-profit groups focused on training programming and robotics.
Content Safety Approach
TikTok has supported its content review process, following debate over proposals to lay off a large number of safety staff in the United Kingdom. The company is expected to cut a significant number of roles in its trust and safety department in its British office, with labor groups and online safety experts raising concerns that people are being substituted by AI moderation.
A senior executive clarified that staff-based oversight would still have a role, but AI can shield workers by filtering out the most distressing content ahead of it has to be seen by staff. TikTok stated a notable drop in explicit and harmful content handled by safety staff over the last 12 months due to the use of its AI tools.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s very important to reduce exposure to dangerous material as swiftly, which is where a lot of the machine support is proving valuable process content quickly.”
